WHAT IT IS

Rusk® Deepshine® PlatinumX Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness.

WHAT IT DOES

Say good-bye to unwanted yellow tones and boost brightness with PlatinumX. This everyday gentle cleansing formula features wheat protein to help balance moisture; honey, lemongrass, verbena and citrus extracts to help brighten hair color.