Milkshake are considered by many in the industry as a "best kept secret".
Chances are you have never heard of Milkshake hair products.
Milkshake hair products are a range of haircare products developed by a rather fashionable little outfit called Z:One Concept.
Z:One Concept are based in Italy and have been in business since 1999.
Like all ranges, Milkshake hair products have a very definite style and brand image.
The range, like the name suggests, uses milk protein as its main ingredient.
This means that Milkshake can be sold as a range of natural hair products.
Because the natural products are all gentle, they are generally targetted at caring for coloured hair.
Colour treated hair is a big part of the Milkshake range.