Curly hair is delicate by nature, which means it needs extra nourishing love and care to look its smoothest and best. That’s why It’s a 10 Coily Miracle Moisture Cream focuses on delivering the powerful moisture curly hair needs without weighing it down or making hair crunchy. Our signature mix of plant proteins penetrates deep into every strand to provide silky definition and touchable hold. Used regularly, It's a 10 Coily Miracle Moisture Cream helps improve hair strength, leading to softer, shinier, more manageable hair that looks and feels moisturized and healthy.