It's a perfect product for contemporary street styles for modern men. You always get a more even distribution of the product when it's applied to slightly damp hair resulting in a more even texture. As a finishing product Pure Texture cocktails really well with most of the Bed Head for Men range, it gives Matte Separation Wax a more workable finish. NOW IN A TIN! Adds texture and definition while fighting humidity and frizz Perfect for losing the squeaky clean feel for natural yet controlled looks.