BLONDA™ Toning Purple Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos, especially if you pair it with our BLONDA™ Daily Shampoo. Liters/Backbar size. VEGAN & CRUELTY FREE.